Retired Greyhound Trust
Website Redesign
The Hall Green Retired Greyhound Trust was operating with an outdated, text-heavy website that made it difficult for potential adopters, volunteers, and donors to quickly find the information they needed. The structure lacked clear user pathways, and the design no longer reflected the warmth, care, and professionalism of the charity’s work.
The brief was to redesign the site to be more accessible, easier to navigate, and better aligned with the Trust’s values - while encouraging more people to consider adopting, supporting, or donating.
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Led the UX and UI design for the full website redesign.
Developed the new sitemap and core user journeys.
Designed page layouts, reusable components, and interactive elements.
Built the final site, ensuring consistency across all pages and devices.
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I reorganised the site around three primary user journeys: adoption, support, and donations - making these routes clear from the homepage onward.
The new homepage introduces quick-link buttons and interactive dog cards to help users browse adoptable greyhounds in an engaging, intuitive way. Warm, emotive photography was used to build connection while maintaining clarity and credibility.
A clean typographic hierarchy and structured colour system improved readability, wayfinding, and accessibility, ensuring key information could be scanned quickly by different audiences.
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The redesigned website delivers a clearer, more supportive experience for adopters, volunteers, and donors alike.
Information is easier to locate, adoption pathways feel more intuitive, and the visual identity now better reflects the charity’s warmth, care, and professionalism - giving the Trust a stronger digital presence and a more effective platform for connecting greyhounds with their future homes.