UX and UI design, sitemap development, layout design, component creation and full website build.

I restructured the site around core user journeys - adoption, support and donations - prioritising clarity and accessibility. The homepage introduced quick-link components and interactive dog cards, supported by warm, emotive photography. A clean typographic system and clear colour blocks improved readability and navigation.

The redesigned site delivered a clearer, more supportive user experience. Information became easier to find, adoption pathways felt more intuitive, and the overall tone better reflected the charity’s warmth, credibility and professionalism.