Brand identity development, logo refinement, colour system creation, typography selection, iconography, UI/UX design, page architecture and responsive layouts for desktop, tablet and mobile.

I created a modular, tech-forward visual system complete with colour palette, clean typography and a simplified symbol mark. The identity was designed to scale across both digital interfaces and physical environments, with a strong emphasis on legibility, consistency and trust.

For the website and UI, I applied the brand system to a clean, minimal interface focused on clear hierarchy and fast comprehension. Content was structured into logical sections highlighting product benefits and functionality.

The combined brand and digital work delivered a cohesive, confident presence across all touchpoints. The refined identity created consistency and recognition, while the website provided a clear, intuitive experience that strengthened product positioning and supported sales conversations with enterprise clients.