End-to-end brand creation, illustration, packaging design, UX/UI design, Shopify website build, copywriting and ongoing content management.

The visual identity was built around bold colour, nostalgic illustration and soft, rounded typography to create a warm, feel-good brand world. I developed a cohesive system covering logo, typography and colour, supported by thoughtfully designed packaging and unboxing materials.
The website was designed with a clean, minimal UI to let the artwork take centre stage, balancing expressive branding with a clear, intuitive shopping experience across desktop and mobile.

OMG Kitty Club has generated thousands of sales across retail, wholesale and licensing. The brand has been stocked internationally, featured in Westfield shopping centres, and licensed by partners including Chronicle Books, Skinnydip London and Gibsons Games. The website provides a scalable foundation for continued growth.