• Led the editorial design and layout development.

• Defined the typographic system and visual hierarchy.

• Designed supporting iconography and diagrams.

• Prepared final print-ready artwork to professional standards.

I created a layout system that brought structure to dense technical content while maintaining visual clarity and consistency.

Clear content blocks, diagrams, and bespoke icons were used to improve scannability and help readers quickly grasp key concepts. Brand colour was applied in a restrained and purposeful way to guide the eye without distracting from the information.

The completed guide clarified StarLeaf’s product ecosystem and improved understanding for both customers and internal teams.

It became a practical sales and communications tool that supported clearer conversations, stronger positioning, and more confident engagement with prospects.