OMG Kitty Club
Branding & Website
OMG Kitty Club is an illustration-led art and lifestyle brand I founded to bring colourful, expressive artwork into people’s homes in an accessible way. The brand operates across e-commerce, wholesale, and licensing, requiring a visual identity that was distinctive, playful, and commercially scalable.
The brief was self-directed: to build a recognisable brand world that could work consistently across products, packaging, retail environments, and digital channels while maintaining a strong creative voice.
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Founded and developed the brand from the ground up.
Created the visual identity, illustrations and packaging.
Designed and built the Shopify website, including UX/UI and content.
Wrote brand copy and managed ongoing content, imagery and updates.
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The visual identity is built around bold colour, nostalgic illustration, and soft, rounded typography to create a warm, feel-good brand world. I developed a cohesive system covering logo, typography, colour, and visual language, supported by thoughtfully designed packaging and unboxing materials.
The website was designed with a clean, minimal UI to let the artwork take centre stage. The layout balances expressive branding with a clear, intuitive shopping experience across desktop and mobile.
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OMG Kitty Club has generated thousands of sales across retail, wholesale, and licensing. The brand has been stocked internationally, featured in Westfield shopping centres, and licensed by partners including Chronicle Books, Skinnydip London, and Gibsons Games.
The website provides a robust, scalable foundation for continued growth and new product development.
